Driven by Purpose,
Powered by Innovation
Meet the visionaries who are transforming workplace wellness by making fitness accessible, engaging, and effective for busy professionals everywhere.
Jasmeen Singh
Inspired by my neurologist husband's dedication to proactive brain health and deeply moved by the devastating impact of dementia in our community, I merged my background in software engineering with a passion for creating accessible fitness solutions.
Witnessing the challenges of balancing full-time work with personal wellness, I envisioned Healthefi—a platform that makes fitness achievable for even the busiest professionals.
As a co-founder, I focused on translating complex user needs into a seamless, engaging app experience. Healthefi offers bite-sized, 90-second workouts designed to enhance both physical and cognitive well-being.
Together with my partners, I aim to redefine how we integrate wellness into daily life, empowering individuals to lead healthier, more productive lives.
Richard Straitiff
My mission is to inspire others to embrace healthy lifestyles, unlocking more joy and happiness in their lives. When you prioritize health, everything else seems to fall into place. Health is the key multiplier for a fulfilling life.
My journey began in 2009. Fresh out of college, I was disillusioned with corporate America and at my heaviest weight. Determined to change, I embarked on a transformative health journey, shedding 60 pounds and becoming a certified personal trainer in just 18 months.
While balancing a side gig as a trainer, I worked in accounting at a major bank—living the cubicle life. During this time, I organized healthy lifestyle and weight loss challenges for my team of over 40 people. I saw firsthand how education, motivation, and structured challenges could make a real difference.
After leaving the desk job, I became a health insurance agent, working with small companies to manage defined contribution health plans. I was shocked to find that nearly everyone I helped relied on prescription drugs. This realization ignited my mission: to help people avoid medication, live healthily, lose weight, gain strength, and enjoy long, happy lives.
Since 2015, I've been running my personal training business full-time. Together with my partners, we've developed an incredible solution for businesses to boost employee health through lifestyle, exercise, nutrition, and motivation.
I'm thrilled to introduce our new app, Healthefi—it will make healthy addictive!
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